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Living the Brand

How to Transform Every Member of Your Organization Into a Brand Champion

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Nicholas Ind

Hodnocení knihy

3,3(7)Ohodnotit

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Počet stran: 210 stránek
Čas čtení: 8 hodin

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Více o knize

Exploring the concept of brand identity, this book delves into how organizations can create a strong connection between their brand and its employees. It emphasizes the importance of aligning internal culture with external branding efforts to foster loyalty and engagement. Through case studies and practical insights, readers will learn how to effectively communicate their brand values and ensure that every employee embodies the brand's mission, ultimately driving business success.

Nákup knihy

Living the Brand, Nicholas Ind

Jazyk
Rok vydání: 2007
product-detail.submit-box.info.binding: (pevná)

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Doručení

Platební metody

3,3

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7 Hodnocení

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Titul: Living the Brand
Podtitul: How to Transform Every Member of Your Organization Into a Brand Champion
Jazyk: anglicky
Autoři: Nicholas Ind
Vydavatel: Kogan Page
Rok vydání: 2007
Vazba: pevná
Počet stran: 210
ISBN13: 9780749450830
Štítky: Vůdcovství
Hodnocení: 3,3 z 5
Anotace: Exploring the concept of brand identity, this book delves into how organizations can create a strong connection between their brand and its employees. It emphasizes the importance of aligning internal culture with external branding efforts to foster loyalty and engagement. Through case studies and practical insights, readers will learn how to effectively communicate their brand values and ensure that every employee embodies the brand's mission, ultimately driving business success.