Winning Airlines

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The book explores the significant transformations in international air transport over the past two decades, highlighting the shift towards deregulation and the formation of open skies agreements in regions like Europe, North America, and Australasia. It discusses the diminishing influence of IATA and the rise of bilateral agreements, which have fostered competition and prompted major airlines to develop global networks through alliances. The impact of economic downturns on airline profitability and the necessity for strategic restructuring to enhance efficiency and competitiveness are also emphasized.