Winning Airlines

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The book explores significant changes in international air transport over the past two decades, highlighting the effects of deregulation and the formation of open skies agreements in various regions. It discusses the diminishing influence of IATA as an industry cartel and the rise of liberalized bilateral agreements, prompting airlines to form global service networks through alliances. The narrative emphasizes how increased competition and economic challenges have led to financial losses and necessitated restructuring for airlines to enhance efficiency and maintain competitiveness in a rapidly evolving market.