Retail Gift Shops

The gift giving industry thrives in a strong economy, attracting new entrepreneurs such as former retail employees, hobbyists, and retirees starting their own businesses. With U.S. retail sales of giftware reaching $20.9 billion and projected to grow, geographic location plays a crucial role in profitability, with high tourist areas showing the most potential. The book explores these trends and the dynamics of the industry, highlighting the intersection of consumer behavior and entrepreneurial opportunities.