The One Minute Negotiator

Focusing on the art of negotiation, this book presents a parable about a sales professional who learns to navigate various negotiation scenarios effectively. It contrasts two main negotiation philosophies: collaboration and competition, advocating for a flexible approach tailored to specific situations. By introducing a straightforward tool for understanding and adapting negotiation strategies, the authors aim to alleviate "negotiaphobia," empowering readers to confidently pursue favorable outcomes in their dealings.