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The Marketing Director's Handbook
The Definitive Guide to Superior Marketing for Business and Boardroom Success
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Focusing on the needs of marketing managers at the board level, this guide offers practical advice, tools, and strategies aimed at enhancing organizational growth and value. It addresses both the technical and managerial aspects of marketing, providing insights and arguments to help leaders effectively navigate their roles and drive profitability.
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The Marketing Director's Handbook, Tim Arnold, Guy Tomlinson
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- Rok vydání
- 2008
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