Guy Tomlinson Knihy

Focusing on the needs of marketing managers at the board level, this guide offers practical advice, tools, and strategies aimed at enhancing organizational growth and value. It addresses both the technical and managerial aspects of marketing, providing insights and arguments to help leaders effectively navigate their roles and drive profitability.

Focusing on the management of marketing at the board level, this handbook offers practical insights for marketing directors. It combines the original guide with a new volume dedicated to digital marketing strategies, providing comprehensive tools and techniques for effective leadership in today's evolving marketing landscape.

The Marketing Director's Handbook Volume 2 brings you up-to-date on the digital age and uniquely sets out how to manage specific digital marketing marketing activities and boost marketing performance.