Knihu momentálně nemáme skladem
Více o knize
The book explores how the evolution of China's markets necessitates adaptive marketing strategies across various industries, such as telecommunications, automotive, hospitality, and more. It delves into the implications of economic transition on these strategies, while also addressing the dynamics of joint ventures, collective enterprises, and state-owned businesses. Contributors provide insights into the unique challenges and opportunities faced by marketers in this rapidly changing economic landscape.
Nákup knihy
Chinese Economic Transition and International Marketing Strategy, Ilan Alon
- Jazyk
- Rok vydání
- 2003
- product-detail.submit-box.info.binding
- (pevná)
Jakmile ji vyčmucháme, pošleme vám e-mail.
Doručení
Platební metody
Navrhnout úpravu
- Titul
- Chinese Economic Transition and International Marketing Strategy
- Jazyk
- anglicky
- Autoři
- Ilan Alon
- Vydavatel
- Praeger
- Rok vydání
- 2003
- Vazba
- pevná
- Počet stran
- 352
- ISBN13
- 9781567205879
- Kategorie
- Podnikání a ekonomie, Zeměpis / Místopis
- Anotace
- The book explores how the evolution of China's markets necessitates adaptive marketing strategies across various industries, such as telecommunications, automotive, hospitality, and more. It delves into the implications of economic transition on these strategies, while also addressing the dynamics of joint ventures, collective enterprises, and state-owned businesses. Contributors provide insights into the unique challenges and opportunities faced by marketers in this rapidly changing economic landscape.