Ilan Alon Knihy

The book explores how the evolution of China's markets necessitates adaptive marketing strategies across various industries, such as telecommunications, automotive, hospitality, and more. It delves into the implications of economic transition on these strategies, while also addressing the dynamics of joint ventures, collective enterprises, and state-owned businesses. Contributors provide insights into the unique challenges and opportunities faced by marketers in this rapidly changing economic landscape.

Focusing on international franchising, this book combines scholarly insights and practical experiences to enhance understanding of the field. It serves as a valuable resource for academics in business and economics, while also providing actionable guidance for franchisors and franchisees aiming for success in the global marketplace. The extensive research presented contributes significantly to the existing body of knowledge on franchising.

The book offers in-depth academic and professional insights into Chinese Foreign Direct Investments across various continents, including Europe, Asia, Africa, and the Americas. Contributions from distinguished global authors enhance the understanding of China's outward foreign direct investment (OFDI) strategies, enriching the existing literature on the topic.

Focusing on emerging market economies, which represent a significant portion of the global population and trade growth, this volume offers valuable insights for success in expanding education markets. It serves as a resource for educators, administrators, policymakers, and planners, equipping them with strategies and knowledge to navigate and thrive in these rapidly evolving educational landscapes.

The book, first published in 1999, is part of the Routledge imprint under Taylor & Francis. It delves into specific themes and concepts relevant to its field, offering insights and analyses that contribute to academic discourse. The work is designed for readers interested in deepening their understanding of the subject matter, making it a valuable resource for students and professionals alike.

Investigates the impact of culture on Chinese and foreign corporations operating in China. schovat popis