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Parametry
- Počet stran
- 188 stránek
- Čas čtení
- 7 hodin
Více o knize
Grounded in rationality, this groundbreaking theory offers a fresh approach to construct measurement in the social sciences. It presents innovative methods for designing measures applicable across various fields, including marketing and psychology, challenging traditional empirical methods. This work aims to enhance the precision and relevance of construct measurement, making it a significant contribution to both theoretical and practical applications in social research.
Nákup knihy
Measurement for the Social Sciences, John R. Rossiter
- Jazyk
- Rok vydání
- 2014
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Doručení
Platební metody
Navrhnout úpravu
- Titul
- Measurement for the Social Sciences
- Podtitul
- The C-OAR-SE Method and Why It Must Replace Psychometrics
- Jazyk
- anglicky
- Autoři
- John R. Rossiter
- Vydavatel
- Springer New York
- Rok vydání
- 2014
- Vazba
- měkká
- Počet stran
- 188
- ISBN13
- 9781489982605
- Kategorie
- Společenské vědy, Podnikání a ekonomie, Psychologie
- Anotace
- Grounded in rationality, this groundbreaking theory offers a fresh approach to construct measurement in the social sciences. It presents innovative methods for designing measures applicable across various fields, including marketing and psychology, challenging traditional empirical methods. This work aims to enhance the precision and relevance of construct measurement, making it a significant contribution to both theoretical and practical applications in social research.