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Focusing on strategic management principles and analytic approaches, this fifth edition offers concise discussions and relevant examples that engage students. It features a robust coverage of concepts alongside a compelling collection of case studies. The text aligns with leading academic thought and current management practices, providing a balanced perspective that combines theoretical insights with practical applications in the field of strategic management.
Nákup knihy
Essentials of Strategic Management: The Quest for Competitive Advantage, John Gamble
- Jazyk
- Rok vydání
- 2016
- product-detail.submit-box.info.binding
- (pevná)
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- Titul
- Essentials of Strategic Management: The Quest for Competitive Advantage
- Jazyk
- anglicky
- Autoři
- John Gamble
- Vydavatel
- McGraw Hill LLC
- Rok vydání
- 2016
- Vazba
- pevná
- ISBN13
- 9781259546983
- Kategorie
- Podnikání a ekonomie
- Anotace
- Focusing on strategic management principles and analytic approaches, this fifth edition offers concise discussions and relevant examples that engage students. It features a robust coverage of concepts alongside a compelling collection of case studies. The text aligns with leading academic thought and current management practices, providing a balanced perspective that combines theoretical insights with practical applications in the field of strategic management.