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Essentials of Strategic Management: The Quest for Competitive Advantage

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John Gamble

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Focusing on strategic management principles and analytic approaches, this fifth edition offers concise discussions and relevant examples that engage students. It features a robust coverage of concepts alongside a compelling collection of case studies. The text aligns with leading academic thought and current management practices, providing a balanced perspective that combines theoretical insights with practical applications in the field of strategic management.

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Essentials of Strategic Management: The Quest for Competitive Advantage, John Gamble

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Rok vydání: 2016
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Titul: Essentials of Strategic Management: The Quest for Competitive Advantage
Jazyk: anglicky
Autoři: John Gamble
Vydavatel: McGraw Hill LLC
Rok vydání: 2016
Vazba: pevná
ISBN13: 9781259546983
Štítky: Učebnice, Podnikání a ekonomie, Byznys & Obchodování, Management
Hodnocení: 4,25 z 5
Anotace: Focusing on strategic management principles and analytic approaches, this fifth edition offers concise discussions and relevant examples that engage students. It features a robust coverage of concepts alongside a compelling collection of case studies. The text aligns with leading academic thought and current management practices, providing a balanced perspective that combines theoretical insights with practical applications in the field of strategic management.