CRAFTING THE SERVICE ENVIRONMENT

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Focusing on the art of designing service environments, this book delves into the key dimensions of the servicescape model, emphasizing the physical and experiential aspects that impact customer interactions. As part of the Winning in Service Markets Series, it combines scientific insights with practical applications, making it accessible for both academics and industry professionals. Authored by expert Jochen Wirtz, it highlights best practices and current trends in services marketing and management globally.