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Focusing on the creation of impactful social marketing campaigns, this guide offers a comprehensive 10-step strategic marketing plan. It provides practical insights and methodologies for designing and executing campaigns that resonate with audiences, ensuring memorable engagement and effective results.
Nákup knihy
Social Marketing - International Student Edition, Nancy R. Lee, Philip Kotler
- Jazyk
- Rok vydání
- 2019
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- (měkká)
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Doručení
Platební metody
Navrhnout úpravu
- Titul
- Social Marketing - International Student Edition
- Podtitul
- Behavior Change for Social Good
- Jazyk
- anglicky
- Autoři
- Nancy R. Lee, Philip Kotler
- Vydavatel
- SAGE Publications Inc
- Rok vydání
- 2019
- Vazba
- měkká
- Počet stran
- 634
- ISBN13
- 9781544371863
- Kategorie
- Podnikání a ekonomie
- Anotace
- Focusing on the creation of impactful social marketing campaigns, this guide offers a comprehensive 10-step strategic marketing plan. It provides practical insights and methodologies for designing and executing campaigns that resonate with audiences, ensuring memorable engagement and effective results.