Advertising, the Media and Globalisation

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Focusing on contemporary trends in advertising and media, the book explores how advertising influences the globalization of consumer culture through a detailed, region-by-region analysis. It addresses public concerns about the commercialization of culture and its effects on social and personal life. By assessing these issues in various regional, national, and global contexts, the book provides insights into the complexities and implications of advertising practices today. Key topics include the intersection of culture, consumerism, and societal impact.