Marketing Dynamics

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Marketing Dynamics introduces students to the principles of marketing as they learn the four Ps of product, price, place, and promotion. Essential market research and identification of the target market are covered in detail. Planning a career in marketing is also investigated. In this newedition, each chapter has been revised to reflect the latest in marketing trends and information.This Teacher's Annotated Workbook is designed for presenting answers to workbook activities right where you need them.