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Marketing Multiplier and Marketing Strategy Simplified Dynamic Decision Rules

Více o knize

In this book, marketing expert Hermann Simon presents a groundbreaking system for determining optimal marketing strategies in dynamic market environments. Drawing on extensive case studies and research, Simon provides practical advice for using the "marketing multiplier" to maximize returns on marketing investments.

Vydání

Nákup knihy

Marketing Multiplier and Marketing Strategy Simplified Dynamic Decision Rules, Hermann Simon

Jazyk
Rok vydání
2023
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