Přední světový odborník na manažerskou strategii a marketingové řízení představuje strategie, organizační struktury, procesy i kulturu "skrytých šampiónů", mimořádně úspěšných menších podniků, které mají na svých specifických trzích ve světovém měřítku nesmírně silné postavení. Jde o firmy, jež velmi rychle rostou, a přesto si udržují flexibilitu malých podniků, takže mohou jiným organizacím posloužit jako vzor moderního podnikového řízení i jako příklad pro dosažení podnikatelského úspěchu v 21. století. Překlad z angličtiny Hana Škapová.
Kniha z pera prezidenta významné poradenské firmy shrnuje konkrétní protikrizová opatření, která mohou vlastníci a manažeři firem realizovat prakticky okamžitě. Úvodní část analyzuje příčiny současných ekonomických a finančních problémů.
"The world's foremost expert on pricing strategy shows how this mysterious process works and how to maximize value through pricing to company and customer. In this engaging and practical narrative, Hermann Simon leaves nothing out of the pricing cocktail, explaining each ingredient through dozens of stories collected over four decades in the trenches and behind the scenes. A world-renowned speaker on pricing and a trusted advisor to Fortune 500 executives, Simon's lifelong journey has taken him from rural farmers' markets, to a distinguished academic career, to a long second career as an entrepreneur and management consultant to companies large and small throughout the world. Along the way, he has learned from Nobel Prize winners and leading management gurus, and helped countless managers and executives use pricing as a way to create new markets, grow their businesses, and gain a sustained competitive advantage. Here, for consumers and business people alike, he reveals the secrets of successful pricing practices, and shares the wisdom and common sense that will forever change the way you thinking about pricing."--Publisher's description
Real profit after taxes is the most important management target. Profits are the cost of survival and the creators of new value. In this book, celebrated management thinker Hermann Simon brings clarity to the jungle of profit concepts and balance sheets. He sheds light on the performance of numerous companies and industries in international comparison and looks at the key profit drivers: price, sales and costs. Hermann Simon derives practical consequences from his astute analysis and offers a convincing guide to profit-oriented and sustainable corporate management! The book pleads for a reconsideration of profit as the guiding concept of management and entrepreneurship, and it showcases how profitability can ensure the long term health of a business. Questioning the fact/dilemma, why more than 80 percent of companies in the US are going public have never turned a profit, this book is invaluable inspiration and a powerful guide for responsible and resilient managers and entrepreneurs.
In one compact volume, here are the innovative tactics business leaders need to attain maximum financial performance for their companies. Whether they're selling beer or land, this book is one book managers can't afford to ignore
Amid a global economic crisis, Hermann Simon presents 33 actionable strategies for companies to navigate challenges effectively. Drawing on his expertise in international strategy, he emphasizes the urgency for businesses to adopt proactive measures rather than adopting a passive approach. Each action is designed to empower organizations to adapt and thrive in a turbulent financial landscape, making this a vital resource for leaders seeking immediate solutions.
How do companies in mature markets—where savings from cost-cutting have been exhausted and breakthrough innovations are hard to come by—achieve sustainable increases in profits? For decades, managers have been told the answer lies in pursuing high market share. But Hermann Simon, Frank F. Bilstein, and Frank Luby argue that this misguided advice has destroyed, rather than created, an additional profit potential.In Manage for Profit, Not for Share, the authors contend that companies can extract a profit potential of 1%-3 % of revenue by pursuing a profit, rather than a market share, orientation. Based on their extensive consulting work, the authors lay out a practical, proven program for making significantly more money by reconfiguring the marketing mix to sell existing products and services in different ways. The book offers practical strategies managers can use to differentiate mature products, raise prices effectively, time promotional activities properly, better understand consumer preferences, and more.A convincing counterargument to the reigning market share dogma, this book outlines the new mind-set and tools managers will need to bring their companies closer to peak profit performance.
In this book, marketing expert Hermann Simon presents a groundbreaking system for determining optimal marketing strategies in dynamic market environments. Drawing on extensive case studies and research, Simon provides practical advice for using the "marketing multiplier" to maximize returns on marketing investments.
