Crafting and executing strategy : the quest for competitive advantage : concepts and cases.

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Thompson, Strickland and Gambles', CRAFTING AND EXECUTING STRATEGY, 14e presents the most recent research in strategy in a way that students can understand and apply to business cases and problems. Known for its cases and teaching notes, CRAFTING AND EXECUTING STRATEGY includes a case line-up that will spark student interest and generate lively classroom discussions.

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Crafting and executing strategy : the quest for competitive advantage : concepts and cases., John Gamble, A. J. Strickland, Arthur A. Thompson

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Rok vydání: 2005
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Titul: Crafting and executing strategy : the quest for competitive advantage : concepts and cases.
Jazyk: anglicky
Autoři: John Gamble, A. J. Strickland, Arthur A. Thompson
Vydavatel: McGraw-Hill/Irwin
Rok vydání: 2005
Vazba: pevná
ISBN10: 0071114009
ISBN13: 9780071114004
Štítky: Učebnice, Naučná literatura, Podnikání a ekonomie, Příručky a návody, Byznys & Obchodování, Vůdcovství, Management
Anotace: Thompson, Strickland and Gambles', CRAFTING AND EXECUTING STRATEGY, 14e presents the most recent research in strategy in a way that students can understand and apply to business cases and problems. Known for its cases and teaching notes, CRAFTING AND EXECUTING STRATEGY includes a case line-up that will spark student interest and generate lively classroom discussions.