Jamie Oliver

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Jamie Oliver just might be the most popular chef in the world. In just four frantic years, he's gone from low-ranking pasta cook at London's trendy River Café to a household name as the Naked Chef—a title earned by his "stripped-down" style of cooking. His boyish looks, infectious enthusiasm, and matey appeal have won him the kind of popularity usually accorded to pop stars. With "a charm that shines even brighter than his glossy pictures" People , he's brought a youthful, sexy slant to television cuisine. Now, media critics Stafford Hildred and Tim Ewbank trace Jamie's rocketing rise to the top and look at his startling impact on the cuisines of more than a dozen countries, his romance with and recent marriage to model Juliette Norton, and his efforts to forge a parallel career as a rock musician.