The book presents a novel methodology for dynamic allocation and pricing, integrating concepts from operations research and management science with classical mechanism design. It addresses various applications, such as retail pricing and task assignment, and critiques the limitations of current revenue management literature. The authors, Alex Gershkov and Benny Moldovanu, develop a modern theory of revenue management that incorporates both nonstrategic and strategic agent models, exploring the interplay between dynamic trade-offs and strategic incentives across multiple complex scenarios.
