Now available in a significantly updated second edition featuring two new chapters, Social Communication in Advertising remains the most comprehensive historical study of advertising and its function within contemporary society. It traces advertising's influence within three key social domains: the new commodities industry; popular culture; and the mass media which manages the constellation of images that unifies all three.
Sut Jhally Knihy
Sut Jhally je předním světovým badatelem v oblasti role reklamy a populární kultury v procesech sociální kontroly a formování identity. Prostřednictvím svých početných publikací a oceňovaných filmů zkoumá, jak média ovlivňují naše vnímání genderu, sexuality, rasy, komercialismu, násilí a politiky. Jhallyho práce se hluboce noří do mechanismů, jimiž komerční síly a mediální narativy utvářejí naše přesvědčení a hodnoty. Jeho analýza nabízí pronikavý pohled na složitou souhru mezi médii, kulturou a mocí v moderní společnosti.



Canada and Climate Change
- 168 stránek
- 6 hodin čtení
Canada has committed to producing net-zero greenhouse gas emissions by 2050. Canadian citizens need to understand why our most distinguished climate scientists and our senior political leaders think that we must meet this target. Canada and Climate Change explains the importance of policies that will ensure we meet the net-zero emissions target.
Enlightened Racism
The Cosby Show, Audiences, And The Myth Of The American Dream
- 170 stránek
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The book critically examines the impact of seemingly progressive media, such as The Cosby Show, on racial stereotyping in the United States. It argues that these programs, despite their good intentions, inadvertently contribute to the reinforcement of subtle forms of racism, challenging the prevailing beliefs about their positive influence. Through this analysis, it calls into question the effectiveness of mainstream narratives in addressing racial issues.