Viviane Glanz Knihy

The book investigates the significance of a favorable corporate image before a public relations crisis. Through a critical literature review and empirical research involving interviews and questionnaires distributed to students in England and Germany, it reveals that a positive image is crucial for mitigating crises. The findings highlight the necessity for organizations to cultivate strong media relationships to reduce moral panic risks. Three case studies further illustrate how effective media management and a solid corporate image are essential in the age of rapid information dissemination.

The purpose of this book is to find out whether a favourable corporate image is important prior to a PR-crisis. The methodology is a critical review of the literature, as well as a description of how to put together, employ and analyse an interview and a questionnaire, which was distributed to students in England and Germany. The findings comprise the comparison of the results of the questionnaires and the answers of the interview with the literature. The favourable corporate image proves to be important prior to a crisis and a good relationship with the media should be built by the organisations in order to diminish the risk of moral panic. Three case studies show that the favourable corporate image and a good media management policy are valuable assets of a company, especially nowadays when bad news can be communicated rapidly by modern media tools, like the Internet. The target group of this book should be interested in crisis management and crisis PR, as well as the consequences of a bad or rather favourable corporate image prior to a PR crisis.