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Gretchen McCulloch

    Gretchen McCulloch je lingvistka, která se specializuje na internetový jazyk. Svým čtenářům přináší fascinující pohled na to, jak digitální svět formuje naši komunikaci. S odbornými znalostmi a poutavým stylem zkoumá vyvíjející se povahu jazyka v online prostředí. Její práce osvětluje složitosti a nuance lingvistických změn v naší stále propojenější společnosti.

    Because Internet
    Because Internet: Understanding the New Rules of Language
    • 2020

      A New York Times BestsellerLanguage is humanity's most spectacular open-source project, and the internet is making our language change faster and in more interesting ways than ever before. Internet conversations are structured by the grammar of status updates to the protocols of comments and @replies. Linguistically inventive online communities spread new slang and jargon with dizzying speed. Social media is a vast laboratory where language evolves in real time. Even the most absurd-looking slang has genuine patterns behind it. Internet linguist Gretchen McCulloch explores the deep forces that influence the way we communicate with one another.

      Because Internet: Understanding the New Rules of Language
    • 2019

      Because Internet

      • 326 stránek
      • 12 hodin čtení
      4,1(9921)Ohodnotit

      This annotation offers a linguistically informed exploration of how the digital world is transforming the English language. Language, as humanity's most remarkable open-source project, is evolving rapidly due to the internet. Conversations online are shaped by the structure of apps and platforms, influencing everything from the grammar of status updates to comment protocols. Online communities rapidly disseminate new slang and jargon, while social media serves as a vast, unfiltered laboratory for observing language evolution in real time. Even seemingly absurd slang reveals underlying patterns. The author delves into the forces that shape language and communication, explaining how early social internet experiences affect preferences for expressions like 'LOL' versus 'lol,' the success of ~sparkly tildes~ in conveying irony, and the similarities between emoji and physical gestures. Additionally, the unique language of animal memes, such as lolcats and doggo, enhances their spread. This book is essential for anyone curious about text message punctuation or the origins of memes, providing insights into how the internet reshapes English and what our online interactions reveal about our identities.

      Because Internet