"Success as a Coach" is a comprehensive guide for coaches, regardless of experience, focusing on business development. It covers essential topics like client acquisition, networking, meeting management, value delivery, fee calculation, session structuring, and strategic growth. Additional tools will be available online upon publication.
How to Win Business in the Professional Services
Focusing on client relationships, this book emphasizes that clients prioritize factors beyond expertise, such as price and personal connection. To stand out, professionals must clearly communicate their benefits, shift from transactional to partnership dynamics, and identify suitable prospects. Understanding customer motivations and effectively addressing their needs is crucial for differentiation in a competitive market. The book offers a repeatable and scalable methodology to enhance business success with both new and existing clients.
Centuries past, Lady Ilse ascended to scion of House Liis by trading the archdevil Mammon what he wanted most: her immortal soul - and a diabolical betrothal. The triumph proved hollow, for every year on the eve of her fell covenant, she was beset by visions of Mammon and her foul promise. Seeking to save herself, she was buried alive, swaddled in the holy symbols of a dozen divergent faiths. This desperate ploy held Mammon at bay for centuries...but a devil can afford to wait a very long time. After hundreds of years, the last of the holy wards has fallen. The devil has come to collect his due. Tonight a storm crashes against the ancient manor house and forgotten spirits rise from the muck and mire. The fallen belfry tolls once more, announcing the hellish fete. As the adventurers arrive to explore the Black Manse, Mammon calls for his winsome bride. He will leave with a soul at the end of the night. The only question is: Whose?