Elay Cohen Knihy

In Enablement Mastery, author Elay Cohen gives you his proven, straightforward, and effective method for aligning people, processes, and priorities with relevant learning, coaching, and communications.

Focusing on empowering sales managers, this playbook encourages them to adopt a CEO mindset and entrepreneurial approach. Elay Cohen, who played a pivotal role at Salesforce.com in developing sales productivity programs, shares insights from his experience that contributed to the company's remarkable growth. The book offers strategies and frameworks designed to enhance sales effectiveness and drive organizational success.