The Internet as a Technology-Based Ecosystem
A New Approach to the Analysis of Business, Markets and Industries
- 184 stránek
- 7 hodin čtení
Challenging traditional strategic analysis, this book critiques neoclassical methodologies, highlighting their inadequacy in today's internet-driven market. It introduces alternative approaches based on ecosystem and platform concepts, as well as chaos and complexity theories. A novel biological hydrothermal vent model serves as an analogy for the Information Communication Technology (ICT) sector, offering fresh insights into decision-making strategies. The study encourages readers to rethink established frameworks in favor of more dynamic and relevant methodologies.
