Rup's passion for dinosaurs is ignited during a seemingly dull vacation when a chance encounter with a professional zoologist leads to an extraordinary adventure. A ride on a robot dinosaur takes him into the mysterious world of Danasur, deep within forbidden tribal territory. This thrilling experience not only transforms his vacation but also solidifies his dream of becoming a palaeontologist, as Rup discovers the wonders and myths surrounding his favorite creatures.
Research Paper (postgraduate) from the year 2015 in the subject Business
economics - Operations Research, grade: 2.5, , course: PhD, language: English,
abstract: The purpose of this research is to bridge the gap between retail
research results on customer movement in shopping centers and importance of
space syntax analysis in predicting indoor navigation pattern for better
understanding of store space allocation, store location and tenanting decision
making in shopping malls. A bid-rent model is specified and solved under the
condition of profit maximization of individual stores to examine the impact of
customer density in predicting store space allocation and rental decision
making. To predict the importance of visibility in customer density
distribution, data were collected through recording navigational preferences
of individuals in computer generated situations of shopping mall junctions
using a convenience sampling method. The visibility characteristics were
studied using visibility graph analysis by syntax 2D software tools. The model
is extended under condition of revenue maximization of the entire mall in
rationalizing tenanting decision making. Tenanting, rent and store space
allocation decisions depend on the customer density distribution throughout
the shopping mall. Natural movement and consequent natural customer density
depend on the visual integration of a location along with metric distance from
the access point. Revenue maximization of the shopping mall depends on the
strategic positioning of different store types. The positioning of different
stores in turn depends on the spatial configuration, which dictates natural
customer density distribution. This paper, being the first of its kind,
integrates retail research wisdom and syntactic measures to illustrate the
efficacy of space design as a strategic decision making tool, instead of just
an accommodator of functions.
