Mark N. K. Saunders Pořadí knih (chronologicky)

Studieboek voor het hoger onderwijs over het opzetten van kwantitatief en kwalitatief onderzoek in het bedrijfsleven.

The workbook will encourage students to read closely, write with enthusiasm and get involved in the subject of English in a challenging and meaningful way.

Using real-life case studies and written with a student-centered approach, this new text provides students with the necessary knowledge and skills to enable them to undertake a piece of business research making the best use of IT where appropriate.

This revised and fully-updated edition equips students with the essential knowledge and skills needed to conduct business research. With an academically rigorous yet engaging style, it serves as a self-study guide that walks readers through the research process step-by-step. The text features numerous worked examples, real-life case studies, and student activities that illustrate the practicalities of business research. It is tailored for final year undergraduate and master's students, emphasizing a student-centered approach. Key features include discussions on various web-based data collection methods, internet addresses for global online government datasets, and guidance on conducting research in international contexts. Additionally, it offers a section on presenting research findings orally, new case studies with discussion questions, and enhanced online resources for both students and lecturers. The book is recognized as a best-selling resource in business and management research methods, integrating appropriate information technology throughout. It includes a diverse range of worked examples, self-check questions with answers for each chapter, and support for advancing students' research projects, alongside annotated further reading to enhance understanding.