Jennifer Lees-Marshment Knihy

Combining management concepts with political practices, this book offers essential tools for effectively managing government, campaigns, and political parties. It explores key theories in areas such as Political Planning, Political HR, Political Organising, Political Leadership, and Political Reviewing, providing a comprehensive framework for understanding the intersection of management and politics.

Political parties use market intelligence to listen to the public, develop a product to suit and communicate it before the election and in government, raising concerns about treating voters like consumers, how to communicate delivery and managing political parties like businesses. -- .