Patricia A Banks Knihy

A surprising and fascinating look at how Black culture has been leveraged by corporate America, this book addresses some of today's most pressing public debates around allyship and diversity.

Focusing on the intersection of consumer culture with race and ethnicity, this book examines critical issues like multicultural marketing, racism in retail, urban food deserts, and homeland tourism. It offers insights into how racial and ethnic boundaries influence consumption patterns and vice versa, highlighting the complexities of identity in a consumer-driven society.

The book explores how upper-middle class Black individuals shape their identities and those of their children through the appreciation and consumption of Black visual art. Patricia A. Banks highlights the ongoing significance of race in the cultural experiences of socioeconomically successful Black communities, revealing the complexities of identity formation in a contemporary context.