As the world becomes increasingly digitized, nearly every company is embarking on a "digital transformation" journey. However, many lack a clear direction or understanding of how to create and capture digital value, leading to issues such as unfulfilled potential, wasted resources, and added complexity. This concise, practical book offers a solution. Through their extensive work with senior executives globally, the authors observed that while leaders recognized the need for transformation, they often lacked a coherent framework and common language—a playbook—to guide and motivate their teams toward a unified objective. This book serves as that playbook. Drawing on rigorous research from over a thousand companies, including BBVA, CEMEX, and Maersk, it presents a powerful "four pathways" framework that highlights the essential dimensions for competitiveness and the organizational disruptions that must be managed during transformation. The book features instructive examples, sharp analyses, and assessments to help companies benchmark against top performers, along with visuals to clarify key data and concepts. The authors emphasize that the aim is not merely digital transformation but a deeper business transformation, positioning readers to excel in the digital economy.
