Není pochyb o tom, že Mark Zuckerberg změnil svět – zásadním způsobem změnil to, jak více než sedmina světové populace komunikuje, navazuje kontakty, baví se a přijímá informace. Autorka, sama významná inovátorka v oblasti sociálních médií, určuje a odkrývá principy, které leží v základech meteorického vzestupu Facebooku. Přináší zasvěcený vhled do „zákulisí“ jedné z nejrychleji rostoucích firem současnosti i do stylu myšlení a práce jejího zakladatele a šéfa a rovněž celou paletu poznatků, postřehů a inspirací pro ty, kteří také chtějí zanechat ve světě svůj otisk, vybudovat jedinečnou firmu a vést ji po dráze dlouhodobé ziskovosti a trvalého růstu. Překlad z angličtiny Irena Grusová.
"From the bestselling authors of The Power of Visual Storytelling comes the highly anticipated follow-up, The Laws of Brand Storytelling -- the definitive quick-reading rulebook for how to use powerful storytelling to win over customers' hearts, minds, and long-term loyalty We have been sharing stories from the beginning of human civilization -- for good reason. Stories captivate our attention and build communities by bringing ideas, emotions, and experiences to life in a memorable way. This is proving to be an increasingly potent strategy in the era of the connected digital consumer. With consumers more empowered than ever before, your brand isn't what you say it is anymore, it is what consumers say it is. As a result, capturing customers' hearts and minds today requires businesses to prioritize emotional connections with customers, to be in the moment, having authentic conversations, to share relevant, inspiring stories that move and motivate people to take action. Packed with inspiring tips, strategies, and stories from two leading marketing innovators, The Laws of Brand Storytelling shows business leaders and marketing professionals the power storytelling has to positively impact and differentiate your business, attract new customers, and inspire new levels of brand advocacy. The authors lay down the law - literally -- for readers through a compelling step-by-step process of defining who you are as a brand, setting a clear strategy, sourcing the best stories for your business, and crafting and delivering compelling narratives for maximum effect. Win your customers' hearts and minds, and you win their business and their loyalty"-- Provided by publisher
Examines the five principles behind Facebook's meteoric rise, presented in
actionable lessons anyone can apply - in any organization, in any industry.
This book reveals the five P's of Facebook's success: passion; purpose;
people; product; and partnerships.
Attention is the new commodity. Visual Storytelling is the new currency. Human
brain processes visuals 60,000x faster than text. Web posts with visuals drive
up to 180% more engagement than those without. Viewers spend 100% more time on
web pages with videos. Filled with full-color images and thought-provoking
examples from leading companies, The Power of Visual Storytelling explains how
to grow your business and strengthen your brand by leveraging photos, videos,
infographics, presentations, and other rich media. The book delivers a
powerful road map for getting started, while inspiring new levels of
creativity within organizations of all types and sizes. This book is not only
a complete overview of [visual storytelling] but, most importantly, the key to
doing it right, a total Right Hook! -Gary Vaynerchuk, New York Times
bestselling author of Crush It! and Jab, Jab, Jab, Right Hook A valuable guide
to understanding how to develop powerful marketing programs using the art of
visual storytelling. -Guy Kawasaki, author of APE: Author, Publisher,
Entrepreneur and former chief evangelist of Apple The Power of Visual
Storytelling is the new marketing bible! -Nancy Bhagat, Vice President, Global
Marketing Strategy and Campaigns, Intel If a picture is worth a thousand
words, The Power of Visual Storytelling is worth a million. -Scott Monty,
Global Digital & Multimedia Communications for Ford Motor Company
