Jerry McTigue Pořadí knih (chronologicky)

Break free from the universal grip of business blather -- ineffectual business writing and speaking marked by vague concepts, pretentious language, arcane buzzwords, annoying acronyms, and numbing wordiness -- and start communicating in powerful, incisive ways! Learn how to write riveting LinkedIn profiles, websites, email campaigns, social media ads, press releases, presentations, white papers, and more. Business communications expert, award-winning copywriter, journalist, and author Jerry McTigue shows you how to ditch the double-talk and win over your audience with clear, creative expression that engages, enlightens and sells. In this icon-shattering work, McTigue blasts the cult-like adherence to stilted corporate babble, citing numerous examples, each followed by an eminently better way to express it. Reading this book and applying its advice, you'll unleash the power of the written and spoken word in ways that stand out brilliantly from the morass of anemic, pompous communications and achieve the results you seek. Business Blather: Stop Using Words That Sound Good But Say Nothing! is a book for our time, when attention spans are measured in nanoseconds and everything we put out there has to work harder than ever to cut through the glut of information that engulfs us daily.