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Adam M. Brandenburger

    Adam Brandenburger je přední autoritou v oblasti teorie her a jejího využití v obchodní strategii. Jeho práce se hluboce zabývá komplexními interakcemi, které formují strategické rozhodování v moderním podnikání. Vyučuje MBA kurzy na toto téma a jeho publikace slouží jako průvodce pro strategii v informační ekonomice.

    Right Game: Use Game Theory to Shape Strategy
    • Business is like The best combatant wins while the worst loses, right? Not necessarily. Companies can succeed spectacularly without destroying others. And they can lose miserably after competing well. Exceptional businesses win by actively shaping the game they're playing, not playing the game they find. The Right Game shows you how to do this—by altering who's competing, what value each player brings to the table, and which rules and tactics players use. Since 1922, Harvard Business Review has been a leading source of breakthrough ideas in management practice. The Harvard Business Review Classics series now offers you the opportunity to make these seminal pieces a part of your permanent management library. Each highly readable volume contains a groundbreaking idea that continues to shape best practices and inspire countless managers around the world.

      Right Game: Use Game Theory to Shape Strategy