Digging into family records and medical history, conducting interviews with relatives and friends, and reflecting on her own experiences with the Harvard doctor, Joselin pieces together the lineage of this deadly gene to write a gripping and unforgettable exploration of family, history, and love.
Gamification is revolutionizing business by enhancing engagement with customers and employees. This strategy integrates game design, loyalty programs, and behavioral economics to help organizations stand out in a crowded market. The book offers insights on how leading companies effectively recruit and retain talent, train employees using noncash incentives, boost consumer sales, and foster customer loyalty affordably. Drawing from popular games like Angry Birds and World of Warcraft, the authors share actionable strategies that can be implemented immediately. Additionally, readers gain access to an app that enhances the learning experience with videos, tips, and social tools for sharing ideas with colleagues. The book provides new engagement rules to spark excitement among employees and customers, revealing how game designers motivate behaviors to achieve desired outcomes. It features compelling case studies, best practices, and practical tools tailored to various business needs. With endorsements from industry leaders, the book emphasizes the importance of delivering exceptional user experiences and cutting through distractions to engage audiences effectively. It serves as a comprehensive guide for anyone looking to leverage gamification for success in today’s competitive landscape.
Provides the design strategi and tactics to integrates game mechanics into any kind of consumer-facing website og mobile app
Harness the power of games to create extraordinary customer engagement with Game-Based Marketing. Gamification is revolutionizing the web and mobile apps. Innovative startups like Foursquare and Swoopo, growth companies like Gilt and Groupon and established brands like United Airlines and Nike all agree: the most powerful way to create and engage a vibrant community is with game mechanics. By leveraging points, levels, badges, challenges, rewards and leaderboards - these innovators are dramatically lowering their customer acquisition costs, increasing engagement and building sustainable, viral communities. Game-Based Marketing unlocks the design secrets of mega-successful games like Zynga's Farmville, World of Warcraft, Bejeweled and Project Runway to give you the power to create winning game-like experiences on your site/apps. Avoid obvious pitfalls and learn from the masters with key insights, such as: * Why good leaderboards shouldn't feature the Top 10 players. * Most games are played as an excuse to socialize, not to achieve. * Status is worth 10x more than cash to most consumers. * Badges are not enough: but they are important. * You don't need to offer real-world prizing to run a blockbuster sweepstakes. And learn even more: * How to architect a point system that works * Designing the funware loop: the basics of points, badges, levels, leaderboards and challenges * Maximizing the value and impact of badges * Future-proofing your design * Challenging users without distraction Based on the groundbreaking work of game expert and successful entrepreneur Gabe Zichermann, Game-Based Marketing brings together the game mechanics expertise of a decade's worth of research. Driven equally by big companies, startups, 40-year-old men and tween girls, the world is becoming increasingly more fun. Are you ready to play?