Enhance your marketing practices with a thought-provoking and readable overview of some of the most pervasive myths in the marketing industry, equipping readers with well-researched and practical insights.
With an increasing volume of customer time and attention being devoted to mobile and social channels, sales teams need to ensure that they are visible and available online. Until now this has been an area largely left to marketing, but as disciplines converge, sales people need to add digital skills to their existing skillset and how to translate core selling expertise into online business development. Digital Selling cuts through the abundance of information to help guide salespeople in acquiring the core digital skills needed to understand the new models of consumer behavior. It also explains how to build a brand that is relevant, visible, and has value for the consumer. Author Grant Leboff reveals why embracing the social web is vital, how sales roles change in a digital environment, how to build an online network, how to create structure and time for your lead generation, how to get noticed, and how sales and marketing can work together.
Move away from the old marketing system of shouting messages at people to a new model of customer engagement, where you can attract customers by providing value and becoming 'sticky'.
Kniha populárního britského marketingového konzultanta představuje nový soubor pravidel pro efektivní komunikaci ve světě, jehož podobu utvářejí inovace v oblasti moderních technologií. Dosavadní transakční marketingový model sledoval jasný cíl - přimět zákazníka k nákupu. Nový marketingový model neklade důraz na uzavírání obchodních transakcí, nýbrž na poskytování jedinečných zážitků, tj. na získání a udržení pozornosti a dlouhodobé angažovanosti zákazníků, na poskytování dlouhodobé hodnoty. Jedině touto cestou, cestou nasazení "ulpívajících" marketingových technik čili "sticky" marketingu, může firma překonat bariéry, které si dnešní zákazníci budují proti nevyžádaným formám komunikace. Motto současnosti tedy podle autora zní: "Neptejte se, co může marketing udělat pro vás. Ptejte se, co může marketing udělat pro vaše zákazníky."
If you work in a small business, you have to know how to sell. Full stop. But selling as most people know it doesn’t work anymore. It’s relationships that count. Real selling is about understanding customers’ goals and helping them to buy, not topping off a template presentation with a pushy attitude. So how do you put relationships first and still get results? Sales Therapy smashes the age-old sales model with an effective new approach grounded in behavioural psychology. It is natural and effortless to use because it mirrors the way people actually interact with each other. And it really works. Thomas Power, Chairman of Ecademy, describes it as ‘One of the finest pieces of content on how to sell better in the 21 st Century.’ At last, you can commit those terrible ‘closing techniques’ to the recycle bin. Sales Therapy will help you build great relationships with your customers while making the art of selling fun and effective and helping your business to grow. PRAISE FOR SALES THERAPY ‘This is one of the finest pieces of content on how to sell better in the 21st Century. Grant you are absolutely right with your judgment’ Thomas Power, Chairman of Ecademy