Marketing
- 128 stránek
- 5 hodin čtení
Kapesní příručka tipů, technik a návodů pro všechny, kteří se zabývají marketingem a všemi jeho složkami - průzkumem, strategií, plánováním a taktikou.






Kapesní příručka tipů, technik a návodů pro všechny, kteří se zabývají marketingem a všemi jeho složkami - průzkumem, strategií, plánováním a taktikou.
Publikace přináší nápady, jak koučovat ostatní tak, aby dosáhli mimořádných výkonů.
Annotation This volume is designed to introduce emotional intelligence by defining what it is and explaining why it is important. It provides a framework for understanding emotional intelligence and illustrates ways in which to begin to develop your emotional intelligence capabilities
This title takes a succinct, practical approach to all aspects of structuring and delivering a training course or workshop. It covers learning theory, learning environment, techniques for opening and closing the session, the right equipment and how to use it, preparation, delivery, and group activities.
A Pocketful of Tips and Techniques for Leaders at All Levels - Strategic, Organisational and Team Level - on How to Inspire, Influence, Deal with Change and Achieve Objectives
Written for leaders at all levels - strategic, organizational and team level - "The Leadership Pocketbook" explains how to inspire, influence, deal with change and achieve objectives. Illustrated throughout, the book adopts a practical approach, setting out the principles of leadership, the role of the leader, the skills required for effective leadership and the key challenges facing leaders in the modern business environment. A focus of the book, described by the author as "perhaps the most necessary skill for any leader", is self-awareness - to know yourself, to realise what your leadership strengths and weaknesses are and when you must continue to develop. The Pocketbook Series comprises more than 60 titles in the areas of training, personal development, management, customer care, sales and marketing and finance.
A Pocketful of Tips and Techniques on How to Manage Pressure and Use Stress Positively - 2nd Edition
Learning to manage stress at work benefits both the individual and the organization. The Stress Pocketbook, now in its second edition, is full of practical advice on ways to manage your own stress, and how to help others. Emphasis is on what to do rather than on theory. The book was voted 'best of its kind' by the Management Today journal in a review of similar publications. It 'A user-friendly guide to stress management. The simple, quick-fire descriptions of common workplace situations are useful. Well worth keeping handy'. Stress News said of the 'Although small, it manages to pack a tremendous amount of useful information and tips into its seven sections. A really useful adjunct to any stress management or stress counselling program. As it costs so little it could be included in the price of the course or sessions'. The new 2nd edition of this popular title has been significantly expanded and many new illustrations added.