Dragons' den
Success from Pitch to Profit
4 million people watch the Dragons on TV, now they can read their book.




Success from Pitch to Profit
4 million people watch the Dragons on TV, now they can read their book.
Bannock offer a completely new edition of the popular guide to economic termsand theories.
'A Malcolm Gladwell-style social psychology/behavioural economics primer' Evening Standard Low-level dishonesty is rife everywhere, in the form of exaggeration, selective use of facts, economy with the truth, careful drafting - from Trump and the Brexit debate to companies that tell us 'your call is important to us'. How did we get to a place where bullshit is not just rife but apparently so effective that it's become the communications strategy of our times? This brilliantly insightful book steps inside the panoply of deception employed in all walks of life and assesses how it has come to this. It sets out the surprising logic which explains why bullshit is both pervasive and persistent. Why are company annual reports often nonsense? Why should you not trust estate agents? And above all, why has political campaigning become the art of stretching the truth? Drawing on behavioural science, economics, psychology and of course his knowledge of the media, Evan ends by providing readers with a tool-kit to handle the kinds of deceptions we encounter every day, and charts a route through the muddy waters of the post-truth age.
This new edition of the Dictionary of Economics has been extensively revised and expanded and now contains more than fifteen hundred entries covering common and less usual economic terms, the contributions made by noted economists such as Ricardo, Marx, Keynes, Galbraith, Hayek, and Friedman, and the historical development of economics over the years. With its comprehensive cross-referencing, this authoritative yet concisely written dictionary is an essential source of reference for anyone who needs to understand this large and growing subject.