Viction:workshop Knihy

A successful visual brand identity is more than a logo and a dynamic palette. While a minimalistic approach ensures a straightforward brand image, the new generation of designers sees greater potential in creating brand identities with original paintings, handmade drawings and collage art. This fresh direction is forging strong and endearing brands, and is especially effective in today s overcrowded market. Illustrative Branding investigates close to 100 firms both large and small from around to the world to look at how designers capitalize on the power of illustration to portray memorable brand stories. Specific case studies highlight sizeable brand campaigns that cover everything from corporate stationary to environmental settings.

The importance of a logo as a mnemonic device cannot be emphasized enough, especially in a new arena of heightened competition for consumer loyalty and retention. LOGOLOGY2 collects a diverse array of logos, symbols, icons, mascots, emblems and graphic

Amatterofdesign It’s a matter of Promotion Edited by Victionary Nowadays promotion is almost all Buzz ideas. Never mind the means, it’s only the impact that counts. This book, "It's A Matter Of Promotion", stresses this harder. It zooms in on the hottest and latest promotional designs and related activities throughout the industry from around the planet, and so successfully showcases the true global trends. As well as covering the interesting work of the more popular and well-established design units from around the world, it also collects the work of significant up-and-coming new blood. You can be sure to find an enormous bank of resources, no matter if you are the idea workers/designers, or their clients. This "ideas scrapbook" collects, selects and showcases work, accompanied by clean and simple explanations of no more than 50 words each. It includes a wide range of categories, materials, and appearances that span the disciplines of direct mail, flyers, pamphlets, print ads, posters, self-promotional materials, CD/ music album covers, invitation cards, t-shirts, bags, window displays, POP and a lot more. After all, may imagination be sparked off and inspiration be passed on.