Jonah Lehrer Pořadí knih (chronologicky)

"A leading behavioral economist shows how businesses can improve consumer thinking and decision-making on screens, "--NoveList.

Did you know that the most creative companies have centralized bathrooms? That brainstorming meetings are often ineffective? That the color blue can boost your creative output? This insightful exploration into the science of creativity reveals that it’s not a rare gift but a set of thought processes anyone can master. Jonah Lehrer debunks the myths surrounding creativity, showing the value of embracing ruts, thinking like a child, and daydreaming productively. He emphasizes the importance of collaboration, the right mix of partners, and the necessity of constructive criticism. Lehrer also illustrates how to enhance our neighborhoods, workplaces, and schools for greater creativity. Through engaging anecdotes, you’ll learn about Bob Dylan’s writing habits, a bartender with a chemist's mindset, and an autistic surfer who created a new surfing move. Discover why Elizabethan England thrived creatively and how Pixar designs its spaces to inspire innovation. By connecting the dots between the brain’s inner workings and artistic achievements, this work highlights the profound inventiveness of the human mind and its crucial role in navigating our complex world.

Máme se řídit instinktem, nebo racionální analýzou? Odpověď, jak vysvětluje Lehrer ve své chytré a čtivě napsané knize, záleží na situaci. Vědět, jaká metoda přemýšlení funguje v jakém případě, je nejen velmi užitečné, ale také vzrušující. Autor nás zavede na nejrůznější místa a nechá nás vyslechnout celou řadu příběhů. Poví nám, jak fluktuace několika dopaminových neuronů zachránila bitevní loď během války v Perském zálivu a jak horečná aktivita jedné mozkové oblasti prostřednictvím rizikových půjček vyvolala realitní krizi. Představí nám vědce, kteří pomocí zobrazovacích metod studují, jak se lidé rozhodují při investování a při výběru politických kandidátů. Dozvíme se, jak lze s pomocí těchto nových poznatků zlepšit televizní show, lékařskou péči, vojenské zpravodajství nebo výkony v lize amerického fotbalu. Tak se moc nerozhodujte a kupte si tuto knihu!

"In this technology-driven age, it's tempting to believe that science can solve every mystery. After all, science has cured countless diseases and even sent humans into space. But as Jonah Lehrer argues in this sparkling debut, science is not the only path to knowledge. In fact, when it comes to understanding the brain, art got there first. Taking a group of artists - a painter, a poet, a chef, a composer, and a handful of novelists - Lehrer shows how each one discovered an essential truth about the mind that science is only now rediscovering. We learn, for example, how Proust first revealed the fallibility of memory; how George Eliot discovered the brain's malleability; how the French chef Escoffier discovered umami (the fifth taste); how Cézanne worked out the subtleties of vision; and how Gertrude Stein exposed the deep structure of language -- a full half-century before the work of Noam Chomsky and other linguists. It's the ultimate tale of art trumping science. More broadly, Lehrer shows that there is a cost to reducing everything to atoms and acronyms and genes. Measurement is not the same as understanding, and art knows this better than science does. An ingenious blend of biography, criticism, and first-rate science writing, Proust Was a Neuroscientist urges science and art to listen more closely to each other, for willing minds can combine the best of both, to brilliant effect."--Publisher's description.