Michael E. Raynor Knihy

In The Three Rules, Michael Raynor and Mumtaz Ahmed provide a clear framework for achieving superior long-term performance. The adage "takeoffs are optional; landings are mandatory" applies to corporate performance as well, highlighting that while many companies may soar, only a few consistently excel. Through a comprehensive five-year study, the authors analyzed vast amounts of data to identify 18 companies with exceptional lifetime performance. They discovered that success hinges on executives' choices in three critical areas: price, position, and persistence. These rules empower leaders across various organizations to make tough decisions that foster sustained success. In times of pressure and uncertainty, understanding what strategies work best for top-performing companies is essential. Raynor, a Director at Deloitte Consulting LLP, specializes in corporate strategy, innovation, and growth, and is known for coauthoring The Innovator's Solution and authoring The Strategy Paradox. Ahmed, an engineer and accountant, contributes to the Strategy & Operations department at Deloitte Consulting LLP. Together, they offer valuable insights for leaders seeking to navigate the complexities of business and drive long-term success.

"In his worldwide bestseller The Innovator's Dilemma, Christensen explained how industry leaders get blindsided by disruptive innovations precisely because they focus too closely on their most profitable customers and businesses. The Innovator's Solution shows how companies get to the side of this dilemma, creating disruptions rather than being destroyed by them." "Drawing on years of in-depth research and illustrated by company examples across many industries, Christensen and Raynor argue that innovation can be a predictable process that delivers sustainable, profitable growth. They identify the forces that cause managers to make bad decisions as they package and shape new ideas - and offer new frameworks to help managers create the right conditions, at the right time, for a disruption to succeed." "Revealing counterintuitive insights that will change your perspective on innovation forever, this landmark book shows how to create a disruptive growth engine that fuels ongoing success."--Jacket.

With detailed case studies of successes and failures at Sony, Microsoft, AT&T, and other major companies, Raynor presents a concrete framework for strategic action that allows companies to seize today's opportunities while simultaneously preparing for tomorrow's promise.

Argues that disruption theory, the belief that great breakthroughs are the fringe technologies that redefine their categories, is the only method for accurately predicting a company or product's success.