This guide offers actionable advice for sales professionals and business owners aiming to grow sales in today's virtual marketplace. Recent shifts in how people live and work have transformed customer shopping behaviors, compelling sales and marketing experts to rethink their engagement strategies to avoid obsolescence. The book helps readers understand customer psychology and buying behavior in a digital-first world, providing best practices for effective customer engagement. Authored by digital selling expert Bill Stinnett, it covers the entire sales and marketing process, including how to create a compelling personal brand that attracts prospects, engage customers earlier in their buying journey, and develop a sustainable lead generation system. Readers will learn to craft impactful articles, emails, and social media posts that drive customer action, identify new opportunities through outbound prospecting, and convert customer conversations into sales. As acquiring new business remains crucial for success, those who adopt innovative strategies will thrive in this transformed selling landscape. This comprehensive resource equips readers with the tools to stay ahead of the competition and navigate the evolving marketplace effectively.
