James L. Adams Knihy

We all run up against mental blocks, and there's no better map for getting around them than Conceptual Blockbusting . This proven and popular book is packed with eye-opening exercises and original thought problems that will stretch your mind. Whether you're a student or a teacher, an artist or an executive, you need to think flexibly and creatively.

The best-selling guide to overcoming creative blocks and unleashing a torrent of great ideas-updated for a new generation of problem solvers.

“This book is the most comprehensive discussion of all the elements that go into producing superior products that I have read. I have thought a lot about quality over many years, yet the thinking reflected throughout [this] discussion is a real eye-opener for me. For anyone seriously interested in quality, this is a must read.”―Donald E. Petersen, retired President and Chairman, Ford Motor Company “This is a book only a legend like Jim Adams could write. Based on a very popular course Jim taught at Stanford for many years, it should be required reading for every engineering student interested in designing great products. Great products lead to great companies that change the world. Every aspiring engineer wants to have an impact and this book will absolutely help. Read it!”―James D. Plummer, Dean, School of Engineering, Stanford University “Drawing on fifty years of engineering experience, ranging from car design to rocket science, Stanford professor Jim Adams takes us on an engaging and eclectic journey through the evolution of what makes good products tick. With the same irrepressible curiosity Adams displayed in Conceptual Blockbusting , he shares insights into the underlying characteristics that separate products into the good, the bad, and the ugly.”―Tom Kelley, General Manager, IDEO, and author of The Art of Innovation and The Ten Faces of Innovation “Adams has a high-level and holistic view of the design of everyday things and the issues confronting those who develop them. If you design things, you will enjoy this book and benefit from Jim’s wisdom and experience.”―Bill Moggridge, Director of the Smithsonian’s Cooper-Hewitt National Design Museum, and author of Designing Interactions and Designing Media “Jim Adams is a gift. He understands the true essence of quality, blending ‘what works’ with ‘what’s beautiful.’ Here this master teacher shares his special how to create that magical experience of a product we love, one that evokes ‘Wow, this is really cool!’ His timeless, inspired message could not be more timely.”―Jim Collins, author of Good to Great and coauthor of Built to Last and Great by Choice About the What is the secret behind every successful product? Why are people willing to pay more for a BMW than a Chevrolet? How could Apple iPhones represent only 4% of the world’s cell phone market in 2010 but take in 50% of the profits? The answer is QUALITY. In this provocative new book, bestselling author James L. Adams provides a brilliant, in-depth look at the powerful but elusive qualities that can make or break a product’s success. A must-read for managers, designers, manufacturers, engineers, and marketers, this groundbreaking approach will change the way you think about your product―and show you why it’s more important than ever to deliver the highest quality possible. In Good Products, Bad Products , you’ll learn how

Wie dick ist ein 50-mal gefaltetes Papier? Ist diese Aufgabe am besten visuell zu lösen? Oder verbal? Oder gar mithilfe mehrerer Ansätze? James Adams identifiziert die Schlüsselblockaden - emotionale, kulturelle, intellektuelle, umweltbedingte -, die uns abhalten, das gesamte Potenzial unseres Gehirns zu nutzen, und zeigt, wie wir alle diese Blockaden überwinden können. Dazu greift er auf Erkenntnisse u. a. aus der Welt der Psychologie, des Managements, der Kunst und der Philosophie zurück. Und er zeigt: Gute und sogar geniale Ideen haben kann man lernen.