Christopher Locke je vypravěč, ikonoklast a zapálený ochránce zvířat. Po více než desetileté úspěšné kariéře v televizním průmyslu se pustil do svého vášnivého projektu, který se ponořil do témat lidské povahy a etiky. Jeho psaní je ovlivněno jeho hlubokým zájmem o zvířata a jeho zálibou v humoru, což se projevuje jedinečným a pronikavým pohledem na svět.
This nationally acclaimed best seller is a spirited, original, and wonderfully irreverent conversation that will challenge, provoke, and forever change your outlook on the digital economy. A rich tapestry of anecdotes, object lessons, parodies, insights, and predictions, The Cluetrain Manifesto illustrates how the Internet has radically reframed the seemingly immutable laws of business--and what business needs to know to weather the seismic aftershocks.
Gonzo Marketing is a knuckle-whitening ride to the place where social criticism, biting satire, and serious commerce meet... and where the outdated ideals of mass marketing and broadcast media are being left in the dust. As master of ceremonies at the wake for traditional one-size-fits-all marketing, Chris Locke has assembled a unique guest list, from Geoffrey Chaucer to Hunter S. Thompson, to guide us through the revolution that is rocking business today, as people connect on the Web to form powerful micromarkets. These networked communities, based on candour, trust, passion, and a general disdain for anything that smacks of corporate smugness, reflect much deeper trends in our culture, which Locke illuminates with his characteristic wit.
Navigating the challenges of caring for a loved one with cancer can be overwhelming. This book offers practical advice, emotional support, and insights for caregivers, helping them understand their role and the complexities of cancer care. It emphasizes the importance of self-care, effective communication, and finding resources, aiming to empower caregivers while fostering a compassionate approach to their loved ones' needs.
Following the events of the first book, this installment continues the journey of Vincent as he confronts new challenges and allies in the fight for animal rights. Packed with adventure and ethical dilemmas, the story explores themes of activism, friendship, and courage as Vincent navigates a world filled with opposition and intrigue. The narrative promises to engage readers with its thrilling plot and strong message about compassion for all living beings.
The narrative explores the moral dilemmas faced when witnessing acts of cruelty. It challenges readers to consider their own responses to injustice: whether to ignore the situation or take a stand to protect the vulnerable, regardless of the potential consequences. The book delves into themes of courage, empathy, and the human capacity for both indifference and compassion.
Exploring themes of youth, hubris, and forgiveness, this poetry collection delves into the tension between personal experiences and universal truths. The poems reflect on a journey from a Pentecostal upbringing through the chaos of punk rock and addiction, juxtaposed with glimpses of redemption found in marriage and fatherhood. Locke's work captures the struggle against the shadows of the past while striving for joy and meaning, ultimately revealing a resilient quest for hope amidst loss.
As seen on BoingBoing Everyone can draw! When was the last time you had fun drawing? If it was grade school, you're not alone. In this clever and interactive guide, you'll discover proven tricks and techniques to get past your fear and draw the world around you in surprising and expressive new ways. Before you know it, you'll be drawing faces, animals, old people's hands, celebrities, weird invented creatures, and more -- and loving it.
Consumers are hitting back at uncaring and insensitive corporate cultures. The Cluetrain Manifesto shows how to open a genuine dialogue with advertising-saturated customers seeking authenticity.
Gonzo-Marketing bricht mit traditionellen Marketingkonzepten, die sich auf die 4 P konzentrieren: Produkt, Platzierung, Preis und Promotion. In der digitalen Ära sind der Ort und der Preis oft irrelevant, und der Fokus sollte darauf liegen, Menschen zum Zuhören zu bewegen. Anstatt über das Produkt zu sprechen, geht es darum, Geschichten zu erzählen, die das Publikum fesseln und zum Nachdenken anregen. Dieses Konzept, das als Gonzo-Marketing bezeichnet wird, kombiniert Humor mit unkonventionellen Ansätzen und ersetzt Objektivität durch Subjektivität und Beteiligung. Es bietet eine Lösung für das Problem, dass Unternehmen oft keine menschliche Stimme haben, während potenzielle Kunden nur auf solche Stimmen reagieren. Die Botschaft wandelt sich von "Wir wollen dein Geld" zu "Wir teilen deine Interessen." Dies stellt eine Herausforderung für Unternehmen dar, die an veralteten Massenmarketing-Strategien festhalten. Stattdessen sollten sie Geschichten erzählen – sei es wahr oder erfunden, aber immer unterhaltsam. Christopher Locke, Berater für Unternehmen wie IBM und Fujitsu, ist Mitautor des Cluetrain-Manifests und bringt diese Ideen in die Praxis.
