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Více o knize
The Journal of Business Market Management (JBM) explores all facets of business-to-business marketing, industrial market management and marketing of business services. That includes the areas of technical and commercial sales management but also industrial supply and business buying behavior. Academics as well as practitioners thinking will be enriched with novel and significant ideas in terms of research approaches and results. Offering a combination of conceptual papers, empirical research analyses, and case study arti-cles the journal represents a valuable knowledge source and contributes to a better understanding of busi-ness market activities.
Nákup knihy
Fuzzy-Theorie oder die Faszination des Vagen, Bernd Demant
- Jazyk
- Rok vydání
- 1993,
- Stav knihy
- Jako nová
- Cena
- 99 Kč
Doručení
Platební metody
Navrhnout úpravu
- Titul
- Fuzzy-Theorie oder die Faszination des Vagen
- Jazyk
- německy
- Autoři
- Bernd Demant
- Vydavatel
- Vieweg
- Vydavatel
- 1993
- ISBN10
- 3528053313
- ISBN13
- 9783528053314
- Kategorie
- Matematika
- Anotace
- The Journal of Business Market Management (JBM) explores all facets of business-to-business marketing, industrial market management and marketing of business services. That includes the areas of technical and commercial sales management but also industrial supply and business buying behavior. Academics as well as practitioners thinking will be enriched with novel and significant ideas in terms of research approaches and results. Offering a combination of conceptual papers, empirical research analyses, and case study arti-cles the journal represents a valuable knowledge source and contributes to a better understanding of busi-ness market activities.