Negotiations in international business

The steady increase of business activity between Germany and India over the past years has made it absolutely necessary for the managers of the two countries to be aware of their intercultural differences, especially during the negotiation process. This book examines how negotiations are undertaken in India and Germany and the influence of culture on them. Key issues during negotiations are identified and strategies are presented to address those issues. Managers from both countries can use the recommendations and advice offered in the book for successful negotiations. Finally, it is important to realize that although differences in culture are non-negotiable, yet experienced negotiators can use these differences for building combined strengths to address business challenges together and as a result create a win-win situation for both parties in the long run.