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Using the visual language of the boardroom, Marty Neumeier presents the first unified theory of branding - a set of five disciplines to help companies bridge the gap between brand strategy and brand execution. Those with a grasp of branding will be inspired by what they find here, and those who would like to understand it better will suddenly "get it."
Nákup knihy
The brand gap : how to bridge the distance between business strategy and design, Marty Neumeier
- Jazyk
- Rok vydání
- 2006
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Navrhnout úpravu
- Titul
- The brand gap : how to bridge the distance between business strategy and design
- Jazyk
- anglicky
- Autoři
- Marty Neumeier
- Vydavatel
- New Riders
- Vydavatel
- 2006
- ISBN10
- 0321348109
- ISBN13
- 9780321348104
- Kategorie
- Marketing a PR
- Anotace
- Using the visual language of the boardroom, Marty Neumeier presents the first unified theory of branding - a set of five disciplines to help companies bridge the gap between brand strategy and brand execution. Those with a grasp of branding will be inspired by what they find here, and those who would like to understand it better will suddenly "get it."