Miláček čtenářů je právě vyprodaný
Více o knize
Using the visual language of the boardroom, Marty Neumeier presents the first unified theory of branding - a set of five disciplines to help companies bridge the gap between brand strategy and brand execution. Those with a grasp of branding will be inspired by what they find here, and those who would like to understand it better will suddenly "get it."
Nákup knihy
The Brand Gap, Marty Neumeier
- Jazyk
- Rok vydání
- 2006
- product-detail.submit-box.info.binding
- (měkká)
Jakmile se objeví, pošleme e-mail.
Doručení
Platební metody
Tady nám chybí tvá recenze.
- Titul
- The Brand Gap
- Podtitul
- How to bridge the distance between business strategy and design
- Jazyk
- anglicky
- Autoři
- Marty Neumeier
- Vydavatel
- New Riders
- Rok vydání
- 2006
- Vazba
- měkká
- ISBN10
- 0321348109
- ISBN13
- 9780321348104
- Série
- Štítky
- Naučná literatura, Umění & Kultura, Byznys, Byznys & Management, Seberozvoj, Umění, Design, Marketing & Prodej, Podnikání
- Hodnocení
- 4 z 5
- Anotace
- Using the visual language of the boardroom, Marty Neumeier presents the first unified theory of branding - a set of five disciplines to help companies bridge the gap between brand strategy and brand execution. Those with a grasp of branding will be inspired by what they find here, and those who would like to understand it better will suddenly "get it."