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Parametry
- 425 stránek
- 15 hodin čtení
Více o knize
People have never been more sophisticated, more individualistic, or more knowledgeable about the choices they make in their daily lives. Yet it takes intensive, scientific study to find the logical patterns that underlie those choices. While helping you to refine your own trend-spotting skills, Penn pierces remarkably stubborn conventional thinking to find the counterintuitive trends that represent a portrait of society in the 21st century. A groundbreaking book about the way people think and how they act, Microtrends explores the practical implications of these 75 trends for politics, business, and society itself.
Nákup knihy
Microtrends, Mark J. Penn, E. Kinney Zalesne
- Jazyk
- Rok vydání
- 2007
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Doručení
Platební metody
Tady nám chybí tvá recenze.
- Titul
- Microtrends
- Jazyk
- anglicky
- Autoři
- Mark J. Penn, E. Kinney Zalesne
- Vydavatel
- Allen Lane
- Rok vydání
- 2007
- Vazba
- měkká
- Počet stran
- 425
- ISBN10
- 1846140625
- ISBN13
- 9781846140624
- Série
- Štítky
- Naučná literatura, Společenské vědy, Byznys, Byznys & Management, Politologie & Politika, Psychologická tématika, Psychologie, Politika, Ekonomie, Sociologie
- Hodnocení
- 3,5 z 5
- Anotace
- People have never been more sophisticated, more individualistic, or more knowledgeable about the choices they make in their daily lives. Yet it takes intensive, scientific study to find the logical patterns that underlie those choices. While helping you to refine your own trend-spotting skills, Penn pierces remarkably stubborn conventional thinking to find the counterintuitive trends that represent a portrait of society in the 21st century. A groundbreaking book about the way people think and how they act, Microtrends explores the practical implications of these 75 trends for politics, business, and society itself.